Bespoke Digital Design is a Portland, Oregon based web design firm aimed at helping small-medium businesses maintain an online presence without the hassle of managing their own Squarespace or WordPress site.
Redefine client requests into perceived goals.
Gather data on competitors, clients, and product trends.
Identify pain points, frustrations, and goals.
Define the product, workflow, and onboarding documentation.
Finalize the identity, brand guide, and website.
Package documentation for sales roll out and site launch.
Transportation Media has a successful business to business marketing model through print advertising and wanted to break into the digital space. Our team came up with branding and pricing strategies for digital services, utilizing their existing business model to generate additional revenue.
Creative Director
Creative Director
Account Manager
Back-End Developer
Concept Ideation
Competitive Research
Branding
Product Design
Web Design
Advertising
Adobe XD
Webflow
Illustrator
6 Months
We researched competitor pricing, services offered, and restrictions of design marketplaces like Fiverr and 99designs, and DIY site builders, like Squarespace and WIX. We found design marketplaces can't guarantee a quality product, but are faster and easier to manage than DIY site builders. DIY site builders can be difficult and time consuming to learn, only allowing partial customization. These research findings were addressed in a SWOT analysis for the company business model.
Our team was responsible for business management, product development, and creating the brand. We decided on a command structure, a workflow based on our team dynamic, and adapted as we added sales and accounting personnel. Core products were divided into 3 prestige levels. Packages followed the same model, with formulaic, standardized changes as the bundle adds or removes options. Product levels and packages provided us the ability to offer a fully customizable product with limited client effort at a competitive cost.
As a small design firm, our strength was to give our clients a personalized design experience. One-on-one client interactions were a priority when keeping the company’s identity in mind. The name for Bespoke Digital Design was the vision of our project manager and aligned with our values. The less-than and greater-than signs (<>) are a callout to the first line in an html document. We chose 4 colors, each representing a different aspect of digital design that we offer. Together these elements created a cohesive identity to visually represent our services.
